Question 4 - Who would be the audience for your media product ?

The target audience for our media product would be 15-24 year olds. We chose this age group because after researching with the BBFC, we recognized the statistics showing that 40% of this age group go to the cinema at least once a month. This is the largest percentage of people going to the cinema in a single age group, so we decided it is this age group that would generate our film the most amount of viewers, and ultimately the most money. 

Another reason we decided to rate our film at a 15 was due to the fact that most films of this genre (slasher) are rated at either a 15 or an 18. We chose not to rate it at an 18, because it better suits being a 15, as it lacks typical - 18 rated films - conventions such as blood, or even sex.

We also could not forget that in the film itself, we casted teenagers as our actors, and the storyline is based on lives of teenagers. Therefore it would not appeal to adults as much as it would to teenagers, as they could not relate in the same way.