Question 6 - What have you learnt about technologies from the process of constructing this product ?

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Question 4 - Who would be the audience for your media product ?

The target audience for our media product would be 15-24 year olds. We chose this age group because after researching with the BBFC, we recognized the statistics showing that 40% of this age group go to the cinema at least once a month. This is the largest percentage of people going to the cinema in a single age group, so we decided it is this age group that would generate our film the most amount of viewers, and ultimately the most money. 

Another reason we decided to rate our film at a 15 was due to the fact that most films of this genre (slasher) are rated at either a 15 or an 18. We chose not to rate it at an 18, because it better suits being a 15, as it lacks typical - 18 rated films - conventions such as blood, or even sex.

We also could not forget that in the film itself, we casted teenagers as our actors, and the storyline is based on lives of teenagers. Therefore it would not appeal to adults as much as it would to teenagers, as they could not relate in the same way.

Question 2 - How does your media product represent particular social groups ?

Question 5 - How did you attract/address your target audience ?

In order to attract our target audience, i used social networking site Facebook, ad online video distributer YouTube. Through both of these i was able to gather responses on what people thought of our film. Here is the response from Facebook        >>>>>>>>>


From this I gathered that the concept of fragmentation in the film kept the audience on a cliffhanger, leaving them wanting more. This was a success.

<<<<<   Here is the response gathered from YouTube.

From this i was able to gather that the 

soundtrack choice was good.

Here is a video response to our film...

And finally an audio response...

Question 3 - What kind of media institution might distribute your media product and why ?

After plenty of research into the worlds leading film distributer's, we came to the conclusion that the best producers to use would be Lionsgate. Thisis due to the fact that Lionsgate have produced some of the most successful, yet original horror/thrillers. This list of films includes "The Eye", "The Midnight Meat Train", And finally the most well known film that is "Saw". Because of this reality, we realized that Lionsgate already has a fan-base of our target audience, and so reaching them would not be a problem.

 In order to get our film "Isolation" to the biggest crowd of our target audience, we decided to use the UK's leading cinema company "Odeon" to display it. This would benefit us because "Odeon" attract a wide range of viewers, but mostly teenagers aged 15-23. 

Finally, once our film has been published unto DVD form, we figured (after research) that most teenagers no longer purchase DVD's, they instead regularily download movie files. This is why it is in our best interest to not consider distribution t previously leading company "BlockBuster", but instead distribute with iTunes.

Question 1 - In what ways does your media product use, develop or challenge forms and conventions of real media products?

Evaluation Table

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Evaluation